Owala: Common Threads

Web and social assets for the Common Threads launch — desktop and mobile headers, footer banner, and lifestyle collage layouts unpacking the design story behind the heritage bandana-inspired pattern. Built within Owala’s brand system, pairing product photography with picnic/vintage-truck lifestyle imagery and a consistent dusty blue, red, and cream palette across web and social touchpoints.

Owala: Valentine Day Amazon Refresh

A full storefront push built around "Love at First Sip." Homepage and subpage banners, ad units, and an 8-panel feature glossary breaking down every lid system (FreeSip, Sway, Twist, SmoothSip Slider) so shoppers stop guessing which cap does what. Blush and Orchid took over the palette, apples and knit blankets did their best rom-com impression, and hydration got a meet-cute.

The CONCORDE Rebrand

The Concorde was the first supersonic passenger-carrying commercial airplane. Built jointly by aircraft manufacturers in Great Britain and France. Due to issues regarding safety and cost the venture was retired in 2003. With new companies looking to revive supersonic transportation this project was aimed at reenvisioning the OG.

N.A.P.S. (National Agency for Proactive Sleeping)

A socially driven health initiative, The National Agency for Proactive Sleeping (NAPS) aims to provide a framework to create healthy relationships with rest, in spite of growing societal problems. Focused through a lens of education and empowerment, N.A.P.S.'s brand messaging and design is bold and friendly, challenging the dominant consumerist mindset to cultivate an environment of collective healing.

Utah FORGE

I created design work that distilled complex geothermal research into clear, engaging visuals for audiences ranging from elementary students to doctoral geologists. Projects included, website, educational graphics, outreach materials, and social media content tailored to each group’s level of expertise. To boost engagement, I infused humor into posts—breaking up data-heavy feeds with playful, relatable visuals that invited curiosity and conversation. This balance of clarity, creativity, and scientific accuracy helped make advanced concepts accessible, expanded audience reach, and strengthened Utah FORGE’s public presence.

Hypergraffia

This project is an editorial exploration of the intersection between Hypergraphia, a behavioral condition characterized by an intense desire to write or draw, and graffiti. The aim is to delve into the compelling world where these two forms of expression collide, examining the ways in which the uncontrollable urge to create manifests in vibrant, public art. Through a series of visually engaging layouts, this project captures the raw energy and unfiltered creativity that emerge when Hypergraphia influences graffiti art. The exploration highlights both the artistic value and the personal narratives behind these spontaneous creations, offering a unique perspective on how intense compulsion can drive artistic innovation.

Large Format Projects

From eye-catching vehicle wraps to impactful convention displays, I specialize in delivering large format projects that leave a lasting impression. My expertise includes designing custom storefront graphics, elevating office spaces with unique decor, and creating bold branding solutions for various environments. I oversee the professional execution of each project, ensuring precision and attention to detail at every step. Using high-quality materials like frosted vinyl, acrylic, PVC, and 3M adhesive-backed vinyl, I ensure that each project is durable, professional, and tailored to your specific needs. Whether it's for branding, marketing, or aesthetic enhancement, my large format designs are crafted to transform spaces and experiences.

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BJ Iturrieta

Owala: Common Threads
Owala: Amazon Vday Refresh
Concorde
N.A.P.S.
Utah FORGE
Hypergraffia
Large Format Projects

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