P002 → Owala: Amazon Vday Refresh
A full storefront push built around "Love at First Sip." Homepage and subpage banners, ad units, and an 8-panel feature glossary breaking down every lid system (FreeSip, Sway, Twist, SmoothSip Slider) so shoppers stop guessing which cap does what. Blush and Orchid took over the palette, apples and knit blankets did their best rom-com impression, and hydration got a meet-cute.